Varsity Brands Partners with Warren Local School District
Dallas, TX (February 22, 2018) – Varsity Brands, which is comprised of BSN SPORTS, Varsity Spirit and Herff Jones, has partnered to provide an exclusive comprehensive solution for the Warren Local School District.
The first component of this partnership includes a district-wide, multi-year partnership with BSN SPORTS and Nike. The agreement, which will commence in February 2018, is part of BSN SPORTS Rewards program, which makes BSN SPORTS a one-stop provider for all athletic, administrative, student and staff apparel, and equipment to all schools within the district. The agreement includes discounts and rewards for the district, along with on-line store, fundraising and sales capabilities, additional marketing and promotional opportunities, as well as exclusive new logos for district use.
In addition to the BSN Rewards program, Warren Local Schools will partner with IMPACT, which will provide them with a variety of facility branding products, creating a visual environment transforming the campus. "It is a great time to be a part of Warrior Nation," said Kyle Newton, Superintendent. “Warren Local Schools, working with VIP Branding and a community committee of key individuals, have created our new look for Warren that honors our traditions and helps us to make a leap forward. I am so excited and proud to be a part of this opportunity.”
“We are excited to partner with the Warren Local School District in elevating the performance and impact of their students and athletes,” said Todd Northrop, Vice President of BSN SPORTS. “This strategic partnership provides the finest apparel and athletic products to the athletic teams, their fans, and the student body. We are proud to be their partner, and pleased that we can elevate the student, athlete, and fan experience.”
Varsity Brands launched the IMPACT Program in 2014 to foster pride in schools by encouraging participation, recognizing achievement, and building community and school spirit. By collaborating with educators, coaches and students, Varsity Brands representatives use the resources of the IMPACT Program to partner with the school to provide solutions to meet the unique needs of each school. VIP Branding helps schools ensure that their brand appears consistently throughout their campus, from exterior signage to mascot appearance in murals, yearbooks, newsletters and beyond. Ultimately, the goal is to improve student engagement and community involvement through an identity so that all stakeholders feel pride and ownership.
Varsity Brands’ mission is to elevate student experiences and getting everyone involved on campus. The company recently conducted research that illustrates a direct correlation between school spirit, community and school involvement, academic achievement and self-confidence. According to a Harris Poll and subsequent White Paper published in 2014, 92% of principals agree that high school spirit is tied to high academic achievement, 90% of students with high levels of school spirit are more likely to be leaders, and that students with higher levels of school spirit perform above average academically.
About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, A Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,200 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, e-commerce sites and direct sales channels.